Good style, good attitude - BCBGMAXAZRIA Spring/Summer 2010

BCBGMAXAZRIA is designer Max Azria's mix-up of European and American cultures. Is his Spring and Summer 2010 collection more American or European? What fuels his inspiration? Which trends did Max use on the big runway in New York? CASHAK editors answer all these questions and give you the complete scoop on BCBGMAXAZRIA.

You found it, this is the show beautiful women turn to for the latest in high-end-sexy styles. I'm Christine Ong here with CASHAK.TV Next up we bring you one of my personal favorites BCBGMAXAZRIA and their Spring and Summer 2010 collection debuting at New York Fashion Week: the designer started in 1989 and his first runway show was in 1996, it's a brand defined as an American fashion brand, however Max Azria created the collection as a mix of elements from European and American cultures, we asked Max Ariza to describe his 2010 collection, and he describes it as, quote: "European in its design, but conceived with a youthful and carefree attitude that is distinctly American", the BCBG name stands for "bon chic, bon genre(jener)", it's a Parisian slang meaning "good style, good attitude", celebrity followers include Angelina Jolie, Hillary Duff as well as Rachel Bilson, it's sold at 475 BCBGMAXAZRIA boutiques plus department stores like Saks and Macy's, check our website for a complete listing, price point for any sexy fashionista's budget, dresses from $50 and runway like designs for about $500, Trends in this collection we see: bright neon colors, asymmetrical cuts, form fitting designs that are reminiscent of Max's Herve Leger bandage dresses.

First up we have a brilliant red dress, nude tone single shoulder strap, flesh color triangles on the side resemble cut-outs in the materials, edged in a darker tan shade, layering detail on the hips, accessorized with a metallic clutch with a tassel and strappy, ankle wrap sandals.

Asymmetrical cut neckline, dark layer wraps around your body, fashion forward abstract print pokes through, high-hem, alluring sheath dress, black bustier top, watercolor print trim, pleating detail on the side, stay ahead of the next vogue in this look.

Trendy purple Jersey dress, sleeveless, sheer across the chest, great dress to show off your sexy legs. Best look of the collection as picked by CASHAK's editors for it's form fitting silhouette, eye catching cut outs and trendy color.

Spicy short hem dress, quarter sleeve with a scoop neck, material wraps around the body like other designs in the collection, adds the see through element we saw in the last dress, the designer twists it all together into a flirty vibrant hot pink number, ruffles dangle from the hip.

CASHAK asked Max Azria what fueled his imagination and inspiration for this collection, and he said quote: "Creativity comes from all around us", he also added that his wife and daughters bring him inspiration as well.

Stunning asymmetrical cut, single shoulder strap, material twists around the body and connected with a seam detail that runs down the front of the dress, mostly green shades but a few hints of magenta contrast here and there, the perfect little dress for the next cocktail party with the rich and famous in NYC.

Off the shoulder dress in another chic watercolor print, more cut outs with sheer black mesh, longer hem, ties on the side.

Max Azria was inducted into the Council of Fashion Designers of America in1998.

Sleeveless black dress, sensuous irregular mesh cut on the chest, asymmetrical hem.

Lastly we see another pure white color outfit, open shoulder dress, angel sleeves, material flows around your body, loose fitting, twists together at the hips, forms a layered detail, and is of course, open in the back.

This season, fashion turns to CASHAK TV for the latest high-end-sexy looks. Want to give your best friend a big present? Tell her about CASHAK TV. She'll probably take you shopping to say thanks.

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Designer: Max Azria.


Host: Christine Ong.

Host hair: James of Dolce Salon at the Borgata.

Host make-up: Kimberly of Dolce Salon at the Borgata using DoCo Damask.

Host wardrobe: Moody Blues Boutique.

Location: Upstairs at the Estate House.

Keywords: Max Azria, BCBGMAXAZRIA, Spring, Summer, 2010, fashion, show, runway, trends, styles, models, video, movie, clip.

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